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Black Friday can be one of the most exciting days of the year for fitness junkies, especially those who train at home. Throw in Cyber Monday, too, and you have even more chances to stock up on the best home gym equipment without paying full price. Even if you don’t have a home gym, you can find Black Friday gym clothes sales or discounts on recovery tools, supplements, and more.

Whether you’re shopping for yourself or a relative who’s been dropping hints about wanting a new barbell or weightlifting belt, the Breaking Muscle team has you covered. We’ve curated a list of the best Black Friday fitness deals from our favorite brands, so you can spend less time researching and more time checking off your or your loved ones’ wishlists.

We’ll update this page daily as new information rolls in, so keep checking back for the latest deals on all of your favorite gear.

Featured Black Friday Fitness Deals of 2023

REP Fitness

Up to $1,625 off premium equipment with free shipping plus receive 15% off gear and apparel

Get Deal

Starting November 8, save $450 on the Hydrow Wave rower and $500 on the Hydrow rower

Get Deal

Up to $700 off select cardio machines. NordicTrack may offer a refund for the price difference if you buy an on-sale item and the price drops again throughout November

Get Deal
Get RXd
Get RXd

Up to 40% off select barbells, benches, racks, sandbags, storage systems, sleds, kettlebells, dumbbells, and bumper plates through November 30

Get Deal
PRx Performance

Save up to 55% on treadmills, exercise bikes, and ellipticals during Horizon's Early Black Friday sale

Get Deal

Up to $600 off select home gyms, cardio machines, and strength equipment

Get Deal

Best Black Friday Deals on Strength Equipment

Whether you’ve got your eye on squat racks, barbells, kettlebells, or dumbbells, Black Friday is a great time to stock up on strength equipment. We’ve compiled a list of brands offering the best deals on items to help you build muscle and get stronger this holiday season.

Rogue Ohio Power Bar endcap
As of this writing, the Ohio Power Bar is part of Rogue’s “5 items ship for $5” Black Friday deal.

Best Black Friday Deals on Supplements and Nutrition

Running low on your favorite protein powder, creatine, collagen, or greens powder? Stock up your pantry with the best Black Friday and Cyber Monday supplement deals below.

Best Black Friday Deals on Smart Home Gym Equipment

Smart home gym equipment usually isn’t cheap, but you can save some cash by waiting until Black Friday to make your purchase.

Best Black Friday Deals on Cardio Equipment

Why wait until the new year to start tackling your fitness goals? Get a head start on improving your stamina and endurance with our favorite Black Friday sales on treadmills, rowers, ellipticals, and exercise bikes.

A young man working out on the Hydrow Wave
We love the Hydrow Wave, which you can find on sale this Black Friday.

Best Black Friday Deals on Apparel

If you’re like me, you have way too many gym clothes and shoes — but that doesn’t mean you can’t treat yourself to more if you have the budget. Here are the top deals we’ve found on gym apparel and training shoes.

When you work out hard, you’ll get sore from time to time. Take advantage of Black Friday deals to save money on massage guns, saunas, and other recovery tools so you can find relief from achy muscles and get back to training.

Other Black Friday Fitness Deals

Looking to earn a personal training certification so you can start a new career in 2024? Or perhaps you want to train one-on-one with a coach for more accountability? Maybe you need to protect your floor from all the weights you’ll be throwing around in your newly outfitted home gym. Check out the Black Friday sales below for even more fitness-related deals.

How to Find the Best Black Friday and Cyber Monday Fitness Deals

Shop Early

For the past couple of years, Black Friday hasn’t been just one day. Brands start offering deals as early as November 1 and run promotions and flash sales all month long. It’s worthwhile to start making your fitness wishlist as soon as possible. Otherwise, the item you want may be out of stock by the time Black Friday arrives.

Additionally, some companies offer their biggest and best deals for a limited number of hours on Black Friday. Hard as it may be to wake up early after a day of eating and lots of family time, it can be worth it to score major discounts on barbells, kettlebells, rowers, and more.

A young man riding the Diamondback 1260Sc
The Diamondback 1260sc exercise bike is $500 off for Black Friday 2023.

Research Pricing History

A common tactic amongst retailers is to jack up the prices of big-ticket items right before Black Friday and then offer discounts on the increased price. Ill-informed consumers may think they’re getting a good deal. In reality, they’re actually not saving much money at all. The discounted price usually ends up being close to the original price.

In the weeks before Black Friday, monitor the price of your desired items. You can set price alerts with mobile apps and browser extensions like Karma. Camelcamelcamel is a good resource for price-tracking items sold on Amazon. With these tools, you’ll be able to determine if you’re getting a legitimately good deal on Black Friday.

Research Brands and Products You Have Your Eye On

It’s easy to get caught up in the excitement of seeing fitness equipment available for hundreds of dollars off the original price. But researching the brands and the specific products you want and reading the fine print can save you some major headaches later on.

Start by checking the company’s return policy. Significantly discounted items may be listed as “final sale,” meaning you won’t be able to return them. Additionally, some companies will make you pay to ship the item back to their warehouse and may even charge a restocking fee. These costs can be hundreds of dollars, depending on how large and heavy the item is.

Also, review the brand’s warranty. Any respectable fitness brand will offer extensive warranties so that you don’t have to pay to replace the item if it gets damaged. Companies that sell lesser-quality items may only offer short-term warranties because they know the product likely won’t last long.

Lastly, think carefully about the features you want in your home gym equipment. For example, some cardio machines like treadmills and exercise bikes can be super basic with tiny monitors that track minimal workout metrics. Or they can include lots of high-tech features, like touchscreen monitors and streaming capabilities. How advanced or rudimentary you want your equipment to be will depend on what motivates you to work out consistently.

If you’re not sure where to start when putting together your shopping list, let Breaking Muscle guide you. It’s our job to test, research, and curate items from the most reputable brands in the industry, so you can trust our reviews:

Install Browser Extensions for Coupon Codes and Cashback Rewards

Speaking of browser extensions, you may want to sign up for one that offers cashback rewards at various online stores. One of the most popular ones that I can personally vouch for is Rakuten. When you make a purchase on a participating retailer’s website, Rakuten gets an affiliate commission based on a pre-determined percentage. Instead of keeping that commission, they share it with you.

Many companies also increase the percentage you get back for Black Friday and Cyber Monday. A brand that normally offers two percent cashback throughout the year may increase it to 10 percent for these two days.

The one drawback of Rakuten is that it only pays out commissions once every quarter. If you want more immediate savings, try the Capital One Shopping or Honey browser extensions. During checkout on participating retailers’ websites, Capital One and Honey will search for the best coupon codes and apply them to your order.

Sign Up for Emails and Texts

It’s common for companies to offer exclusive deals only to customers who opt into emails and texts. If there’s a piece of fitness equipment you really want, I recommend signing up for email and/or text alerts from the company. If you’re searching for the best Black Friday squat rack discounts, for example, you’ll be one of the first to know when the rack you want goes on sale. You can also ensure you get your desired item before it sells out or the brand stops running a promotion on it.


When is Black Friday this year?

Black Friday is November 24, 2023.

What fitness equipment goes on sale for Black Friday?

Black Friday gym equipment deals include items like treadmills, ellipticals, exercise bikes, squat racks, barbells, dumbbells, and kettlebells. We’ve also seen discounts on smart home gym equipment. For example, the Tonal Black Friday deal includes $500 off, plus an additional $200 off with the code BRMSP4BFR through December 4.

Does REP Fitness do Black Friday?

For Black Friday 2023, REP Fitness is offering daily deals of up to 10% off select pieces of equipment.

Is Black Friday the best time to buy a treadmill?

Black Friday can be a great time to buy a treadmill. Popular brands like NordicTrack and Sole offer sales throughout the year, though they typically offer the biggest discounts around Black Friday and Cyber Monday. Additionally, you may be able to score a sweet iFIT Black Friday deal if you have a treadmill that requires an iFIT membership.

Does Rogue Fitness have Black Friday deals?

The Rogue Black Friday deal is typically a month-long event called “Matte Black Friday.” For 2023, Rogue’s Matte Black Friday event will include Hot Deals on select items throughout the month of November and “5 for $5,” where adding 5 qualifying items to your cart will grant you $5 shipping. The event also includes hundo pricing, where the cost of shipping decreases as you add more weight in products like kettlebells and bumper plates to your cart.

Does Peloton do Black Friday sales?

In the past, Peloton has done Black Friday sales. In 2022, they offered deals on apparel and discounted their bikes and treadmills. They also offered free accessories, like cycling shoes and workout mats, with the purchase of a bike or treadmill. We will provide more details on their 2023 Black Friday sales when they become available.

Do the Nuobell dumbbells go on sale for Black Friday?

In 2022, SMRTFT (the brand that manufactures Nuobells) offered 20% off for Black Friday. Nuobell Black Friday deals for 2023 have not yet been released, but we will update this page as we receive more information.

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